Banddit Motorcycle Boot by Steve Madden
San Francisco, y & i Boutique
Holmes Cropped Trench by Tiffany Lawrence
New York, Tiffany Lawrence
Eva Dress by Eskell
Elm Micro Fiber Pant
Boston, Turtle boutique
Betty Bag by Carrie Ella
Chicago, My Dreambag Boutique
Officially launched this week alongside a funding announcement following several months of quietly-building buzz courtesy of press mentions in places such as WWD, Shoptiques is a new shopping site hoping to connect style fans with the kind of little boutiques you stumble upon and fall in love with — no matter your location.
A product of Silicon Valley’s Y Combinator (backer of many a name you’ll no doubt recognize, including AirBnB, Dropbox and Disqus, just to name a few), the company and its founder Olga Vidisheva aim to make those hard-to-find labels and hidden gems tucked away in independent boutiques around the country accessible to shoppers in a new way.
Instead of relying on retailers to supply product images – which has long been a stumbling block for independent store owners who lack the time or extra funds to produce the high-quality images today’s online shoppers have come to expect – the company sends out its own photographers to shoot merch. Along with curating apparel and accessories in a visually appealing way, Shoptiques also handles purchasing transactions and takes a cut for each sale.
More good news: in addition to offering small boutiques a way to get their products online in a visually-appealing, yet seemingly cost-effective way, the merchandise selection is one that, for the moment at least, is a welcome mix of versatile, contemporary pieces in on-trend silhouettes and edgier, more daring items that will no doubt hold appeal for shoppers seeking standout looks.
You’ll see five of our picks from the site above.
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