What fashion fan has not, at one time or another, balked at the pronunciation of a designer’s name? No matter how schooled you are in fashion, let’s be real: did you or did you not garble Ann Demeulemeester‘s name the first time you had to utter it out loud? No? Well then how about Joeffer Caoc? Gotcha.
But really, who can blame any of us but the few who actually interact with these designers in person on a regular basis? So much fashion consumption these days takes place online and in print. Proper pronunciation of designer names is increasingly hard to come by. A solution to this problem awaits in The Chic Spy Designer Pronunciation Guide, a simple digital style resource that’s easy to love as much as this spring’s super-crush on color.
With over 100 designer names and counting, the online guide features the Bay Area blog’s Editor-In-Chief Mignon Gould carefully enunciating each name on an easy-to-play MP3.
“I was inspired to create the audio guide because I frequently receive emails and comments from readers asking how to pronounce names. I myself have wondered about designer pronunciations for tongue twisters. I believe this is a useful tool for fashion enthusiasts who want the know-how in pronouncing a fashion designer’s name and would prefer to listen to the pronunciation rather than read a phonetic spelling,” she tells Digital Style Digest.
Gould welcomes readers requests for new names. And if you take issue with her rendering of your fave designer’s name, bring it on.
“Many of the names have been verified by contacting stores, boutiques and designers, but I want it to be an interactive project with readers and fashion insiders. I encourage readers to contact me if they believe a pronunciation is inaccurate. I welcome the challenge!”
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Photo courtesy of The Chic Spy