Fashion bloggers on the runway have become an increasingly common sight of late. In February, Polyvore garnered much buzz for choosing fashion bloggers instead of models for its debut fashion show at Mercedes Benz New York Fashion Week. In April, Intel teamed up with blogger network IFB to send fashion and style bloggers down the runway with laptops in hand wearing apparel by Norma Kamali and Orla Kiely. This weekend, the trend arrives in San Francisco with the 3rd annual Beauty Expo, a competitive showcase of Bay Area styling and beauty talent capped off with what is being touted as the Bay Area’s first blogger fashion show.
Produced by the San Francisco Fashion and Merchants Alliance and hosted by Charleston Pierce, the event still counts a style-off between competing teams made up of hair and makeup pros culled from Bay Area salons and beauty schools as its focal attraction. But unlike years’ past, the fashion show will feature bloggers as models, including Jules Vasic of The Green Stylist, Alison Messinger of Eclectic à la Mode and Lona Duncan of Lux Resale – each in apparel by designer Jennifer Ly.
Other reasons to go: A chance to mingle with participating designers and folks from sponsor companies such as Styletag, Fizz Marketing, Punchtab, Shopience, Intern Sushi, Wella, AskASalon.com, The Brush Guard, Pigment Cosmetics, Rodan+Fields, Seacret SF, WorkPlayDate, Bachman’s Sparrow and Chloe+Isabel.
Digital Style Digest is a Beauty Expo media sponsor