Gucci may very well be creating the world's most switched-on store, thanks to its ongoing Immersive Retail Experience project. (Photo: Gucci)
Fashion and technology news from a digitally stylish world…
- Gucci’s flagship Monte Napoleone retail store in Milan, Italy may just be the most technologically advanced shop in the world, thanks to a bevy of new high-tech features implemented as phase two of the luxury brand’s Immersive Retail Experience project. via Fibre2Fashion
- In its latest tech-savvy move, Burberry allows fans to watch and purchase items from the S/S 2013 Prorsum outerwear and accessories collections directly from the runway with videos and imagery on its web site and social media properties. via PSFK
- Teen Vogue’s new Insider app allows users to scan items in the print mag for extra content and discounts and score extra discounts by scanning in-store items, thanks to some handy geolocation features. Plus, it’s free to subscribers and non-subscribers alike. via InternetRetailer
- Digital innovation is leading shoppers back into retail stores with mobile apps and tools that allow consumers to interact with brands in new ways. via WWD
- Fashion app Snapette debuts a new “2.0″ version that includes such upgrades as push notifications that alert users when they’re nearby stores with merchandise that fits their tastes and style preferences. via GigaOm
- The contest that will culminate in September’s Project PopUp NYC launches in New York. Chosen fashion brands and fashion startups will win space in a retail pop-up and business assistance from a variety of sources. via Business of Fashion
- Google showed off its Google Glass frames this week in San Francisco during its developer conference. The glass are expected to hit the market in two years. Whether they will break the geek barrier and land in fashion-ville is still anyone’s guess. via Chicago Tribune
- With the launch of R29 Shops, Refinery29 is the latest media player to stride into the content-meets-commerce space with gusto. via Forbes
- Though she’s been well-known to fashion folks and bloggers for years, it seems NastyGal’s Sophia Amoruso has officially hit the big time. via Forbes
- FashionablyMarket.me’s Macala Wright Lee talks up five new trends shaping the consumer experience. From calm technology to singularity, they’re not the usual suspects you might think. via Mashable
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