Cloth App dropped a new feature this morning to help with your what-to-wear-in-this-weather woes. The iPhone fashion app from veteran tech journo Seth Porges and designer Wray Serna (with help from developer Pablo Quinteros and designer Keith Vincent) has partnered up with Wunderground to add real-time, location-based weather data to its closet-cataloging offerings.
When Seth dropped me a line earlier this week to mention the news, my initial reaction was, apps add new features all the time. But my bias towards journalists kicked in (Porges was an editor at Maxim and writes for Gizmodo, Fast Company and others), and I wanted to know more. Turns out, this app’s upgrade is worth noting for a few reasons. For one, it’s the first time Wunderground has teamed up with a fashion app, and it’s also the first time a fashion app has offered its users the ability to use current, location-based weather conditions to find specific outfits from their closets. Also noteworthy are new features from online image editing platform Aviary. That means you can do lots of cool things to the images you add, from cropping to adding stickers and special effects. Last but not least, the app (formerly $1.99) is also free to download for now, though you’ve got to pony up $.99 to access the weather and Aviary perks.
To really get something out of the app, you’ll have to put the time in to photograph your outfits and the items in your closet and properly tag them, especially if you plan to use the weather feature. You can then share them on your social media networks if you choose or just view them in the app whenever you need wardrobe inspiration.
While the Cloth App team hails from Brooklyn, the app itself seems made for users living in a place like San Francisco, where micro-climates rule the roost and weird things happen all the time (like temps predicted to drop to a high in the mid-50s tomorrow, if you and your summer scarf can believe it).
Another cool part of Cloth is its ad-free model. Yes, we’re all used to ads populating everything everywhere and then some, but an app free of them is refreshing, not to mention cleaner and simpler looking.
More screeners below.
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