- Jennie wears a Juicy Couture blazer, J Brand jeans, Wilfred blouse, Bakers Shoes hat, Alexander Wang rocco and Wanted shoes leopard flats.
- On Jennie: H&M blazer, Zara blouse, RVCA shirt, Glasses USA, Mia shoes, Michael Kors watch.
- On Jennie: Pams and Kin nail polish, Willow and Clay blazer, Forever 21 hat, Shakuhachi dress, Lucky Brand boots, Lauren Merkin clutch.
We’ll be the first to argue that fashion and tech is more than a rapidly growing space full of stylish startups. We’d wager the collision of the two is fostering a lifestyle with appeal for those who love style, beauty and design, but get equally as giddy over innovation, entrepreneurship, gadgetry and digital connectivity. Making that argument oh-so-much easier is Jennie Lodge, a fashion blogger-gone-startup girl who pairs serious tech-savvy with a mean dose of San Francisco style.
The blond blogger behind Going West, Lodge spends her days in the startup world at San Francisco social shopping marketplace Threadflip, where you’ll not only find her working, but also listing choice items from her own closet such as a spike cuff, Equipment blouse, Coach backpack and Alexander Wang Abbey heels.
DSD caught up with Lodge recently to chat about her favorite fashion-friendly tech accessories, her current gig and the three apps you really should be using right now.
Fave tech accessory: Hands down, the iPhone. I’m a fiend for good apps, checking email and staying connected in social channels.
If we left you on a deserted island with only one power outlet, what would you choose to plug-in?My iPhone, as long as there was service. I guess I’d at least have all my music…
When was your last angels-are-singing-and-I-might-literally-swoon shopping moment? This happens all too often. Every time I put on a Shakuhachi dress at Mira Mira, I can’t leave without it. I bought two last time I was in her shop. I may just be their biggest brand advocate.
Day job: Brand Manager at Threadflip.com (a.k.a. dream job)
On your next completely work- and commitment-free Saturday afternoon, where would we find you?I will always love sunny days spent in Dolores Park with friends. I love to take advantage of beautiful weather when we have it. You never know when it will happen again!
How do fashion and technology merge in your day-to-day life? My job and hobbies all surround fashion and tech. Threadflipis a tech startup dedicated to creating a fun peer-to-peer shopping experience, and it’s been incredibly fun to work in this space. My blog lets me talk about my personal style and interest in fashion, but it really does involve knowledge of technology. There are always new platforms and apps to use, and you need to know at least a little bit about HTML and design. You really learn a lot about business and technology through blogging about fashion.
What three sites, apps or online tools should we all be checking out the minute we finish reading this? I’m currently addicted to Threadflip: obviously. I buy a lot from the site. Uber: reliable taxi service within minutes?!? and CrowdBoosterfor checking the performance of my posts in social channels.
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