Someday soon, being known as a “pod person” may not be a bad thing. In fact, such a title could being to indicate a certain amount of digital savvy in the style realm. That’s because body-scanning pods are touching down in the U.S., with the first permanent Bodymetrics Sizing Pod housed in Palo Alto, CA at the Stanford Shopping Center’s Bloomingdale’s (a temporary pod enjoyed a test run at Bloomingdale’s in Century City, Los Angeles, earlier this year).
This newcomer arrives hot on the heels of the me-ality body scanner, currently available in a number of U.S. shopping malls. Debuting last week to Bloomingdale’s shoppers, the free-to-use Bodymetrics Pod relies on 3D body scanning technology to map body shape and size using hundreds of measurements. The results are then used to suggest jeans from Bloomingdale’s current inventory.
If the Palo Alto-based Pod sees a similar reaction from shoppers as the original Bodymetrics Pod that’s been up and running in the denim department at London’s Selfridges for the last three years, it make signal the arrival of high-tech help for everyday shopping needs. According to Suran Goonatilake, Bodymetrics’ CEO, that Pod now accounts for 20 percent of the store’s premium denim sales.
“Bodymetrics takes the guesswork out of clothes shopping,” Goonatilake offered up in a recent statement. “It’s much easier and far more likely that shoppers will quickly find the perfect fit with our service.”
And given the range of jeans styles out there and the sizing discrepancies that commonly occur, even within the same brand, it makes sense to pair the Pod with denim for its early days in the States. Not only do the vast majority of American consumers practically live in jeans these days, but it’s a garment that’s notoriously time-consuming to shop for.
The Pod is, of course, capable of sizing up bodies for an array of other garments. But for now, the focus at Bloomingdale’s is on denim.
Ready to become a Pod person? You’ll find the new Bloomies Pod on Level 1 in the premium denim department.
More digital style news…