So there’s this new site that lets you save images of things you like and share them with people. Oh, and when you go to the home page, you’ll find an endlessly scrolling array of products arranged in little, staggered squares. Sound familiar? Luckily just-launched Keep.com has a few more tricks up its sleeve to woo would-be users to its product-centric community.
Seeking to differentiate itself from Pinterest and the fray of other similar sites, New York-based Keep allows its users, dubbed Keepers, to add anything that can be purchased online to the site and ensures that every item on the site is available for purchase within a click. That’s in contrast to curation-driven sites that either don’t offer commerce capabilities built into their DNA or limit members to curating collections of items from a set group of on-site, approved or partner retailers.
“Everything’s available for sale,” Keep’s President and Co-founder MaryAnn Bekkedahl told me when we sat down a few weeks ago at San Francisco’s Cafe Centro to chat about the business.
And what’s to come sounds even more promising:
“Eventually, everyone who contributes product will make money,” she says.
That’s because Keep says it eventually plans to offer its curators commission in items sold, a move that’s becoming increasingly common among curation-driven sites and apps (Pose announced this kind of thing earlier in the fall).
The trick for now, of course, is getting folks to join the platform and participate in meaningful numbers. To that end, Keep has launched a month-long contest it’s calling the Keepstakes that awards one prize daily and a grand prize worth $2,500 at the end to Keepers who save designated items to their collections. Among the prizes coming up in the next few days are a month subscription to BirchBox, a Marc Jacobs laptop case, Tom’s shoes and a Keurig coffeemaker. The winner at the end will receive every item.
More digital style news…