Along with scrollable fashion finds curated by such stylish ladies as Natalie of Like Fresh Laundry, the app lets members quickly swap from browsing mode to buying. Images link to in-app product pages and flash sales from go-to sites such as Gilt, ShopBop and Net-A-Porter, and there’s editorial content peppered throughout.
The app’s only in its early stages, so you’ll have to keep perusing to see how it evolves, but for now, it’s looking very much like a style-forward alternative to your average catalog app experience with Pinterest-like image-scrolling and blogger eye-candy built in.
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