At the first anniversary fete for Sneakpeeq held late last month in the company’s new and expanded office space, the social shopping platform opened its doors to an invite-only crowd of friends, fashion and tech media and designers behind the many creative items offered up to its audience during limited-time, themed sales.
With a disco ball overhead, free-flowing drinks and the Giants game on TV, team members in pink and red ties had much to celebrate. In addition to hitting the one-year mark, the startup launched its iPad app this fall and is, we hear, hard at work on several soon-to-launch features and initiatives, including theme-based mystery boxes, a new mobile app and an expanded community of independent designers selling on the platform.
During a break from the party, Co-Founder Harish Abbott took a moment to share with me his vision for the company, one focused on balancing spontaneous discovery with helping to curate and streamline a shopping landscape overwhelmed by choices. How does he plan to do that? He’s betting on personalized merchandise selections based on shopper preferences mixed with a dose of chance and surprise. After all, most of us these days want to shop the things we know we want, but we’re also open to discovering things we hadn’t yet imagined.
Photography by Jennymay Villarete for Digital Style Digest