While the convergence of fashion and technology is still very much in its nascence and no one has quite figured out yet how to make augmented reality truly worthwhile for the brand and the consumer at the same time, seeing these experiments shows what’s out there and what’s potentially ahead.
So what does this app do? It essentially lets you try out new nail colors on your phone and purchase them directly from the shop window. Check out the video above and the screenshots below.
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