Meet Your Augmented Reality Nail Bar

Yes, in the video’s comments, a few people are kvetching about the newness of this technology (Japan kicks ours asses again). And you could also make a plausible argument that it would take less time to just paint on a sample nail color, but those two things aside, New Look’s augmented reality, app-enabled virtual nail bar featured in its London shop windows is just the kind of thing that this site is all about.

While the convergence of fashion and technology is still very much in its nascence and no one has quite figured out yet how to make augmented reality truly worthwhile for the brand and the consumer at the same time, seeing these experiments shows what’s out there and what’s potentially ahead.

So what does this app do? It essentially lets you try out new nail colors on your phone and purchase them directly from the shop window. Check out the video above and the screenshots below.

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augmented reality, fashion and technology, london fashion and tech, london fashion tech, nail app, new look