Fun and fashion-y if you live in San Francisco: SoMa-based fashion startup True & Co is launching a holiday concierge service that will land you an expert bra and undie consultation and same-day delivery and, in so doing, solve any lingerie conundrums you may be facing at this heavily social, cocktail dress-appropriate time of year.
So for those who live in the Bay Area at least, there’s no excuse for failing to keep your goods in check on the NYE dance floor (or really anytime). And plus, who wouldn’t want to end the year free of V.P.L., illusory quadruple boob and other undergarment woes?
The service kicks off Dec. 20 and runs through the end of the year with help from San Francisco’s same-day delivery extraordinaire service Postmates. For more about True & Co and its mission to make online bra fitting easy and accurate, check out the backstory.
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