Have you been trolling the racks during a retail adventure and thought to yourself, hmmm, I really wish that my phone was pulling in more deals right now? Apparently a majority (albeit a small one) of shoppers feel this way, according to results from a recent survey by the folks behind shopping comparison app BuyVia.
In its recent poll, BuyVia found that 56 percent of those asked said they would like to receive push notifications of local deals while they are shopping. The stat intrigued me, as it’s one of those things that, if asked, I might be inclined to say, no, please don’t send me more random texts and notifications – I get enough of those already, and I seriously fear push notifications becoming the new spam email newsletter. But when I actually do receive push notifications that are relevant and offer me some kind of real value at the right time (say, for example, a discount code for a product whose bar code I’ve scanned using an app while shopping in-store), then I’m open arms about it, even when the idea of more push notifications in general makes me nervous.
I’d imagine the stat would be even higher if shoppers were accustomed to getting notifications from retailers that used them sparingly and wisely to enhance the in-store shopping experience. The real question, of course, is just who’ll figure out how to entice shoppers with these kinds of location-based deals without crossing the line into spammy, deals-that-aren’t-really-deals territory. Stay tuned, as I expect you’ll see a lot of attempts at this rolling out in ’13.
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Photo by Jennymay Villarete for SF Indie Fashion. Location: 440 Brannan Studio, SF.