MyFit’s technology lets you view garments on a rotating 3D avatar. It’s a fun little feature, and it’s always a welcome thing to see movement and new tools in the virtual fitting space (an exciting area to watch, largely because it’s a super tough problem to solve in a really elegant way, and whoever really nails it is going to nail it big). The “tension map” idea that allows you to view how tight or loose-fitting garments are on the avatar is one of the notable differences in this fitting tool, and while it’s a step in the right direction, I’m not sure how helpful it will be to shoppers unless they are able to input their own measurements. At this point, the avatar is really only showing fit on a generic body, and fashion and fit and style are really about fit on your specific and unique body. On top of that, consumers don’t like entering their own measurements, nor do many of them know what they are, want to obtain them or – if they do – want to reckon with their current waistline. And then there’s also the added factor of weight fluctuation and body change over time, things that are always going to make it difficult to create a tool that will work consistently for shoppers.
The challenge of creating an online or virtual tool that will help shoppers approximate fit in a way that has almost (or even somewhere slightly close to) as much value as going in person and trying item on is a complex one that faces a lot of roadblocks and barriers (on both the retailer and consumer sides). Personalization is key, but then, how do you take individual shoppers’ personal data and translate that into a truly meaningful virtual fit experience? No one has done it. Yet.
Anyway, it looks fun as a Viddy, no?
More virtual fitting technology….