ModCloth’s Make the Cut competition is back again. With the latest installation of the ongoing contest series from the much-loved, online-only brand with indie spirit comes proof that crowdsourced fashion continues to hold promise for retail brands, not only as a way to engage fans, but also as a buzz generator with an oh-so-practical payoff: what’s wins and ends up being manufactured and sold exclusively via the site is not only an original item with a nice little story around it, but also one that’s been pre-vetted by shoppers.
While having consumers’ virtual buy-in before the manufacturing stage is still something that’s still relatively experimental in the fashion industry, there are a lot of companies playing with the idea and trying similar promotions and crowdsourcing projects. But ModCloth’s stands out: the company’s size and reach, not to mention its loyal and enthusiastic audience, mean the winning item has the potential to reach a much wider crop of shoppers, where many contests like this end with the top-voted result as something seen by few outside those who were somehow involved in the contest, either by submitting a design, judging, or voting.
Want to submit? You’ve got until Feb. 25.
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