New York fashion startup Stitch Collective released the latest in its line of leather accessories this week. Dubbed The City Bag, the $465 design by Parsons alum Omar Aguirre is a gray and green tote that’s enough to hold a laptop, yet streamlined and architectural enough to look polished, even when packed full with your shoulder-destroying arsenal of daily essentials.
Each item in the Stitch Collective collection is based on an emerging designer’s sketch. Founded by Harvard Law School alum Loni Edwards, the company has winning designs produced in the New York garment district and sells them in its online store in limited edition batches.
There have been a number of companies that have used the designer sketches, crowd votes approach to source and produce apparel, but Stitch Collective differentiates itself by focusing solely on accessories. Going narrow like that strikes me as a more promising avenue to tread than attempting to attack all of apparel. Not only does doing so have the potential to streamline the production process, but it also means avoiding the problem of marketing too many disparate products while trying to grow a fan base. On top of that, accessories don’t have that pesky problem of being returned because of fit, which commonly happens when consumers buy online from brands they’re just getting familiar with.
The bag is available for pre-order through April 5 and ships in 6 to 8 weeks.
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