Girls, you can applaud the collapse of a sartorial gender barrier today. San Francisco-based apparel startup American Giant has (finally!) launched a collection for women.
It’s welcome news that the ladies can now partake in tees, tanks and hoodies from the direct-to-consumer e-commerce label hailed as the source for “the greatest hoodie ever made” by Slate, a media mention that helped drive a total wipe-out of merchandise that lasted from late December through mid-April. I was happy to write a little mention of the online shop’s restocking for SFGate.com last month, but you know, I was starting to get a little eye-roll-y and grumpy that there weren’t versions of the American-made, durable sweats and tees in sizes I could rock without looking super frump-a-dump (baggy sweats and your boyfriend’s shirts look cute when you’re 22, but try that later on, and you just look like a woman who’s given up).
Flip through the lookbook, and you’ll find images of solid (meaning realistic looking and with inspiring bicep definition) women sporting heavyweight and midweight hoodies, tagless t-shirts and racerback tanks ($19.50-$89) in a range of hues and sizes from XS to XL (I always like to applaud a company that goes into extended sizing for women, because it doesn’t happen every day, and it really should).
More digital style news…