A brand worth following on social, whether or not you’re into tomboy style (I admit serious girl crushiness on this trend-movement-look): Wildfang, a Portland-based brand that I recently got the chance to profile for Ozy’s aptly named Good Sh*t section.
I’m calling out their social because it’s really the reason I ran across the company in the first place. An investor of theirs pointed out to me that they happened to have – essentially at the time of their launch, so early on – better engagement than some really, really big retailers. I’m being intentionally vague about the details because it wasn’t really a conversation for public consumption. But it led me to start looking into the company for future stories.
Turns out, it’s pretty easy to see why they’ve got lots of gaze coming their way. Live tattoo Instagram shots? Wolves? Girls in clothes for boys that were made for girls? Check, check, check. It’s fun stuff.
Good color for a tired feed. Here’s Wildfang on Instagram.