Instead of taking you to school, the Warby Parker Class Trip bus aims to educate you in eyewear. Rolling into San Francisco last week, the retrofitted orange behemoth will spend its days as part of Hayes Valley’s Proxy project [Update: permit issues have caused the bus to move to 768 Sansome in the FiDi as [...]
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So this year, with my baby-induced lack-of-sleep and general mom fogginess, I was a sitting duck for April Fool’s jokes. I browsed my morning emails over a cold cup of coffee (because I forgot to drink it when it was actually warm), and I actually.actually.actually sent an idea sparked by one of these off to [...]
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There’s an obvious allure to getting something extremely covetable before most of the rest of the world even has a chance. So much the better when early access means a lower price, because then you can bask in the feeling of not only being dialed-in (look at you, Miss So-in-the-know), but also a bit practical [...]
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If you’re not at SXSW, and you’re focused on fashion and technology, you’re probably either already in possession of or pining for a ticket to Wednesday night’s Fashion 2.0 Awards. The annual event from Style Coalition founder Yuli Ziv is known as the first and only awards ceremony celebrating digital innovation by fashion brands. The [...]
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Troll Kickstarter or Indiegogo, and you’ll see that most businesses use crowdfunding to help with startup costs. But Everlane, a brand whose cut-out-the-middle-man model has given it a rep for trying to do things a little differently than the rest, announced today that its using the tactic to bolster its expansion plans north. If the [...]
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It’s a simple idea, but an intriguing one: bundle a basic item of clothing, several versatile accessories and a beauty product together at a price that’s less than what they’d cost individually and offer them up to shoppers as a mini collection that’s limited and capable of quickly selling out. Do this on a monthly [...]
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