I’m fascinated by the intersection of content and commerce and all the more so when such a collision involves print media, fashion and technology.* An example that came across my desk this week is the partnership between Women’s Health and Birchbox. The two will team up to offer a limited number of branded boxes to [...]
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The new promo from Smashbox launching on Facebook today is a beauty-meets-tech experiment that’s emblematic of the sort of fun, social things a company can put together these days to leverage digital technology and social media to engage its audience. Starting today, visitors to the Smashbox Facebook page can create their own branded “billboard” for [...]
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It’s not everyday that you’ll find the all-natural mingling with a serious dose of tech- and business-savvy. But that’s exactly what you can expect from New York’s Truth Art Beauty, an online emporium for custom and eco-minded blends for the face and body. Founded by friends and Harvard Business School alums Caron Proschan and Emily [...]
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Raise your matte-polished hand if you’ve experienced this: you’re in New York for a jam-packed whirlwind of a trip, and suddenly, like the clouds parting after a totally overcast, sucky-weather day, you have an unexpected opening in your schedule. If only you could squeeze a quick blow-out, brow wax or bang trim into the free [...]
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The beauty space is heating up. The latest example: Coterie, a just-launched social shopping site that mixes flash sales, sharing features and elegantly-rendered editorial content a la your favorite fashion magazine with a forthcoming tech twist: a virtual beauty vanity that allows you to save products you like, purchase them as needed or subscribe to [...]
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A welcome tech twist on beauty how-to comes from New York-based PowHow, whose Brooklyn Beauty series intrigues with a line-up of web cam classes featuring the skincare experts behind Brooklyn brands such as Phoenix Botanicals and Between You & The Moon teaching one-hour online workshops in herbal skincare blends, natural beauty habits and more. The [...]
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