Fun and fashion-y if you live in San Francisco: SoMa-based fashion startup True & Co is launching a holiday concierge service that will land you an expert bra and undie consultation and same-day delivery and, in so doing, solve any lingerie conundrums you may be facing at this heavily social, cocktail dress-appropriate time of year. [...]
View PostFunding Watch: True&Co Busts Onto Scene, Raises $2M for Online Bra Fitting Startup
Posted on
by
Lorraine Sanders
in
Business, Digital Style News, Funding Watch, Shopping, Startups
2 Comments
Buying bras off the rack can be quite an unpleasant experience for your rack. Or at least, that’s what San Francisco personal online bra fitting startup True&Co is banking on. Announcing $2 million in its first funding round today and launching to the public with a well-timed appearance at All Things Digital’s D10 conference [...]
View Post aarthi ramamurthy, bras online, fashion startup, michelle lam, online bra fitting, online bra shopping, online lingerie, san francisco fashion startup, true & co, true&co

