I’m fascinated by the intersection of content and commerce and all the more so when such a collision involves print media, fashion and technology.* An example that came across my desk this week is the partnership between Women’s Health and Birchbox. The two will team up to offer a limited number of branded boxes to [...]
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Beauty bloggers and vloggers, this one’s for you: airbrush makeup brand Dinair is launching its 1st Annual Digital Beauty Awards promotion this month. The pot of gold at the end of the rainbow on this one includes a trip to Hollywood and a stint as a beauty ambassador for the brand. Nominations are being accepted [...]
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The new promo from Smashbox launching on Facebook today is a beauty-meets-tech experiment that’s emblematic of the sort of fun, social things a company can put together these days to leverage digital technology and social media to engage its audience. Starting today, visitors to the Smashbox Facebook page can create their own branded “billboard” for [...]
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It’s not everyday that you’ll find the all-natural mingling with a serious dose of tech- and business-savvy. But that’s exactly what you can expect from New York’s Truth Art Beauty, an online emporium for custom and eco-minded blends for the face and body. Founded by friends and Harvard Business School alums Caron Proschan and Emily [...]
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Raise your matte-polished hand if you’ve experienced this: you’re in New York for a jam-packed whirlwind of a trip, and suddenly, like the clouds parting after a totally overcast, sucky-weather day, you have an unexpected opening in your schedule. If only you could squeeze a quick blow-out, brow wax or bang trim into the free [...]
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Online community Beautylish is taking a new approach beauty ecommerce that’s not only pretty to look at, but also super smart: instead of launching a store with products first (the uh, normal thing to do), the company spent the better part of two years building its online audience before attempting to sell a single thing. [...]
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