Tailour: Beyond Manly, Boring Office Attire


I spend a lot of time thinking about why fashion matters. With so many other things going on in the world, I find fashion to be a slippery subject, one whose relevance and importance in the world is, on the one hand, very easy to see, but hard to explain without sounding really surface-oriented.

Because I spend so much time writing about fashion and the business of fashion, apparel brands and ecommerce, it always gives me a slight uptick in happiness levels when someone can articulate why fashion is actually worth anything real and meaningful outside of sheer eye-candy and aesthetics.

That happened today as I was speaking to Chrissie Gorman, co-founder of L.A.-based fashion startup Tailor.

“The biggest prompt for me was around creating something that really fit. The more it fits and the better it fits, the better you feel, ant the better you feel, the more confident you are in the workplace,” Gorman told me as she was explaining the origins of her company, which sells feminine, style-conscious apparel appropriate for even the most corporate gig.

It’s a simple comment, really, but so true. How much better does the day go when you feel put together and in clothes that fit, flatter your body and convey something of who you are?

Tailor aims to take some of the guesswork out of dressing for the pro leagues by suggesting silhouettes to fit your body shape. Core designs for the tops and bottoms of the dresses are mixed together to create silhouettes for different bodies. Personally, I’ve taken more than a few looks at the two-tone Beverly + Westwood dress. Takes me back to Working Girl, but in the best way possible.

With a new collection forthcoming this fall, stay tuned for more from this stylish startup.