Watch out Burberry, Topshop may soon lay claim to the title of most tech-forward fashion brand (Go England, you digitally stylish country, you). Last fall, the company made headlines for adding all kinds of live, high-tech bells and whistles to its London Fashion Week show, and, this time, you can expect even more novelties.
When the Topshop Unique 2013 runway show takes place on Sunday, you’ll not only be able to watch it live (that alone is bordering on snooze-fest these days), but you’ll also be able to watch the show from the vantage point of the runway models. You can also catch a dose of the backstage action via Google+ Hangouts, “participate” (if you’re in London) by popping into the Google+ photo booth and creating your own mini collection through the company’s Be the Buyer program (hope they sent ModCloth a nice gift basket stocked with digestives and Cadbury).
If you’re stateside, you can catch the show live on Sunday morning.
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