Not that you needed another reason to love living in San Francisco, but here’s one anyway: local fashion startup Boutiika and its just-launched Dash, a same-day delivery service that promises to ferry items from local boutiques into your hot little hands in super stat fashion.
That means you could be sitting at your desk, stressing out about your lack of wardrobe options for the night ahead and solve the problem by having the Hima dress from local label Saffron Rare Threads sent over immediately or scheduled to arrive within a specific time frame for $10 fee.
It’s an idea that stands to make shopping from local, independent boutiques much more convenient (something my past projects have been all about). It also reflects the same-day delivery trend that’s rumbling around from all kinds of companies and categories these days (eBay Now, Google Shopping Express, Postmates, Instacart, Munchery, etc.).
At the moment, it’s a bummer that there are only a handful of stores that are using Dash (luckily good ones like Chloe Rose, Saffron Rare Threads and Be Good are among them), but that’s something the Boutiika team assures me they’re working to build out quickly, along with expanding the service into other cities. Another possible wrinkle: returns. If you don’t like what you’ve ordered or something doesn’t fit, you’ll have to either visit the store or handle shipping it back on your own. That could be an annoying hassle, but Boutiika’s people pointed out to me that any item ordered via Dash can be returned or exchanged within 14 days, and that policy is often more generous than the store’s official policy for in-shop purchases.
It will be interesting to see where this goes as it grows. Honestly, I’d love to see a service like Boutiika’s Dash paired with what the folks over at Lasso are doing. That would create a really robust experience and close out the discovery-purchase-fulfillment loop in an innovative, super-convenient way.
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